Yayday App
App Design
Yayday App
2019 – 2020
Group Project
Entrepreneurship
MSc course
2,5 days / week
20 weeks
App Design
Yayday App
2019
Group Project
Entrepreneurship
MSc course
2,5 days / week
20 weeks
With the increasing digitisation, money is becoming less tangible for students and YUPs who grew up without physical cash. This leads many to struggle with managing their income and expenses properly. Therefore, for the MSc Build Your Startup Elective course, I teamed up with a colleague to develop an app platform that makes money management fun, swift & easy.
The result was Yayday – the financial assistant app.
Yayday helps setting money aside on your payday for monthly budgeted expenses and future goals, and then actively helps keep track of what you have left to spend on the other things you want to buy during the month.
By providing overview, it provides control over your finances and allows you to spend without worries.
My contribution
My role in this project was figuring out how to make the system work, in such a way that the user would have to invest little effort in setting everything up – you can find the resulting excel sheet over here.
Next to this, I designed the branding for the app, including logo, website, colour scheme and Facebook ads.
Final Concept
For the final concept, we decided on a business model where consumers would pay us a monthly fee of €2,-. With their permission, we could then retrieve data from their banking accounts using the PSD2.0 arrangement, and council them throughout their month on how to improve their spending behaviour. As an additional step, anonymised data on consumption patterns could be offered to interested parties as a secondary source of income.
My learnings
The core behind building a successful new product is to discover whether you can earn money with your value proposition. It is key to answer the following questions:
- Do people experience a serious shortcoming in this situation? Is it growing, urgent, expensive, mandatory and/or frequent? (and I would add: recognized)
- Do you have the skills and resources to provide a remedy for this shortcoming?
- Can you make (enough) money by providing a remedy for this shortcoming?
Digital Tools used
Adobe Photoshop
Adobe Illustrator
Adobe
XD
Skills trained
Consumer Research
Rapid Prototyping
Graphic
Design
Marketing
Pitching
Digital Tools used
Adobe Photoshop
Adobe Illustrator
Adobe
XD
Skills trained