Branding Redesign
Mattie
2019
Group Project
Masters Project
2 day / week
10 weeks
Branding Redesign
Mattie
2019
Group Project
Masters Project
2 day / week
10 weeks
To develop a substantiated proposal, we performed an analysis of market developments and competition and interviewed potential customers to establish a persona. Based on the insights from these analyses, we created a new ‘Brand DNA’ for the client, and designed the brand ‘Mattie’ as a brand manifestation of this brand DNA.
We devised a simple and friendly brand styling, that lives on the balance between playful and serious, to emphasise the expertise that our client can offer.
To wrap up the project, we provided a 7-month concept plan for the launch, including both online and offline pre-launch, internal and post-launch strategies.
My contribution
My main role in this project was to perform the trend & marketing research and quality control of our work. I also shot and edited the presentation video.
Digital Tools used
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Adobe InDesign
Adobe Audition
Skills trained
Trend research
Market Research
Branding Design
Video Shooting
Video editing
Team-work
Commercial Mattie
To best communicate the message intended with this brand proposal, I shot and edited a brief commercial, to introduce Mattie’s value proposition to the world.
Our final work was rewarded with an 8.0 out of 10.